Scholars since the late 20th century have been much interested with the concept of kawaii. We have come to a point in which the term is not only attractive to scholars of Japanese Studies but most people around the world, who have inevitably been in contact with products that inhabit the concept. But what exactly... Continue Reading →
Japan and Power: Soft Power in Becoming a Superpower
It has become widely accepted that, day by day, national borders are being erased in the world. With globalization, some local cultures, practices and commodities have become known worldwide to become an ingredient contributing to the so-called ‘global culture’. And with the contribution of ‘kawaii’ culture of Japan (be it in music, cartoons, or video... Continue Reading →